The new career horizon. A new world of Digital Marketing for Indian students is unfolding before us.
Technology is ruling our world today. Innovation is the buzzword. Change is the only constant. Speed defines the effectiveness of output. Machine learning has become more important than human interface. Consumer behaviour is calibrated by machines for accuracy. And further, today in the world of AI, artificial intelligence matters more than ‘real’ intelligence.
Read more: https://euphoriagenx.com/why-digital-marketing-will-dominate-the-job-market-in-the-upcoming-future/
Zeroing in on Digital Marketing
From human experiences in the past not many years ago that defined marketing strategies and a theoretical study of consumer insights. Deep into consumer behavioural patterns, we have come a long way just in the past 10 years. While marketing is still ruled by Product, Pricing, Place or Distribution, Promotion (4P s), the HOW of doing it or pulling these levers has drastically and dramatically changed.
Theory has given way to data crunching. Insights have translated to aspirational goals. Data tracking through traditional research based statistical tools has evolved into complex analytics.
Welcome to the world of Digital Marketing.
Digital Marketing – Changing Career Opportunities for Indian Students (H2)
Today, digital marketing provides a comprehensive roadmap to market any product or service in the B2B or B2C domains. The most important result of digital marketing is its accuracy and measurability. For example, a hoarding installed in a city cannot deliver data on how many people have seen it. Also how much attention it has generated, how many people have understood the message. Moreover, how many have bought into the advertised product as a result if it.
Hence it is impossible to calculate the ROI of the hoarding cost in terms of its creation, installation, maintenance, rental and lighting/innovation.
This problem is resolved through Digital Marketing. In the Indian context, marketers are faced with a highly complex framework. Regarding regional preferences, languages, geo positioning of product, age and income parameters, rural or urban audiences.
To manage such complex analytics and effectively market any product or service, students today have Digital Marketing as the go to career choice.
Emerging Career Choices in Digital Marketing for Indian Students
- E-commerce
Digital Marketing offers a comprehensive understanding and study of every step involved in the factory-to-doorstep delivery of any product. Online marketing has become a giant money spinner with every product from cars, homes, furniture, décor, appliances, gadgets, books, toys, gifting, clothes, shoes, food, ice-cream and chocolates available within days and even minutes at the simple click of a button.
The same hold true for the widest range of services from online courses to health packages, grooming, plumbing, banking, stock broking, medical services, diagnostics, wedding planning and even funerals that can be ordered online. It is a new world of its own. The revolution has just started. Students have full-fledged programs designed around inventory control, shipment, logistics, delivery, customer grievance, chatbot, order fulfilment and field worker management.
- Consumer Behaviour
Marketing always relies on the changing trends and preferences of the consumer, as also to counter any challenges faced by a brand in any category. Example, the fact that children and young people are not going to the field to play in the open is a recent consumer behaviour which is a challenge for all sports and sportswear brands. Digital Marketing throws open a vast platform to study past behaviour, emerging choices, trends, competition brand tracks, category developments through analytics and online research tools.
Thus students can study the dashboard of any brand in any category, analyse the data of category, consumer and competition, study the advertising or promotional campaigns and come up with definitive solutions for the client on how to reposition the brand or which product to focus on for better impact.
- Digital Personality
The first impression is the last impression when it comes to any brand website or portal. The website is more important than a local physical store for any brand because it is visible to the whole world. The website or/and app of any respectable brand must be user friendly, delightful in terms of content, navigation, look feel, response mechanism, speed and simplicity. Even the best product cannot sell or appeal to the buyer. Evidently students today have a universe of websites to refer to and learn from.
Digital Marketing gives a non-tech student the power to develop the best website without coding software. The online tools available are so advanced that with the basic knowledge, students can make a big career in website development. However they can tie-up with the tech partners to offer a full-fledged end-to-end solution of site and app. Furthermore starting their own agency or working with established advertising and direct marketing agencies.
- Owning and building a Startup
Startup success stories are fascinating over last few years. It makes billionaires of young men and woman within no time. Media boost has further given it a solid push. There is no limit to imaginative thinking on how a clear differentiation on any product or service can make it a mind-blowing success story. Traditional marketing in all categories such as fashion, food, grocery, cosmetics, share broking, clothing, shoes, jewellery, and any other calls for a proper understanding of the category, consumer and competition and how to brand your offering to make it differentiated for the consumer. There are investors and big financial institutions ready to invest in a good idea. Thereby all it needs is ambition, grit, hard work, sincerity, quality, speed, and value proposition to the consumer.
For more understanding and to get free consultation visit or call the number given on jeevendra.growfuture.co.in